Thanks, Reginald! As you know, A/B testing is an essential to find success with email marketing and get a higher number of sales from your efforts. The offer on the landing page should be relevant and specific. Providing context for images in case they can’t load. Great copy won’t save a crappy offer. Once someone has spent some time on your site, make sure you don’t lose them after they leave. Run a creative social campaign directing to your email signup page. Anything that can be split-tested on a landing page can be tested with your email. None of those people will understand why they’re getting email from a company that may or may not have ever heard about. We hope these tips inspire your next WooCommerce email marketing campaign. Email Marketing Blog How to Collect Email Addresses and Turn Visitors Into Subscribers William Sigsworth - December 17, 2020 Email marketing is shielded from the fluctuating algorithms that influence most online marketing platforms, making it a reliable tool for generating a loyal audience. You are absolutely right! What is Email Marketing? Consistency helps deliver results. 40 Actionable Email Marketing Tips That Will Boost Results 74. How to implement an agile marketing strategy. There are different approaches to produce leads, numerous b2b advertisers are always scanning for more leads, sales and conversions. Does email marketing work? Read more about the true, Boost Your Sales with these 10 Email Marketing Tips, Tip #1: Know and Understand Your Target Audience, So as an email marketer, how do you really go about sending the right message? Are you getting a high number of complaints about excessive email (and do those complaints correlate with a drop in opens)? if(!gclsrc || gclsrc.indexOf('aw') !== -1){ Segmenting your list will let you target your consumers based on their personal preferences. Here are some examples of what this might look like in practice: All of these examples leave something out, that can only be learned by clicking through to read the email. var expires = "; expires=" + date.toGMTString(); Leave out crucial information in the middle. Just don’t. Here’s how you can keep your emails short without miscommunicating: So take the brevity approach and try to keep your emails as concise as possible. Sending marketing emails? How to choose, prioritize, plan, and execute projects. And for content creators, there’s no better organizational hub than a well-planned content calendar. Here are a few things that you need to keep in mind when crafting subject lines: Check out how New York Times best-selling author Ramit Sethi uses some of the best subject lines: If you want to go a step further and get the most out of your email personalization in terms of using their name, do the following: One of the most common reasons why emails get trashed immediately is because they aren’t personalized. Get more email traffic by including additional links in a PS after your signature. For instance, your ecommerce business is selling exercise equipment. For marketers and business owners with limited time, it can be difficult to keep up with. Longer subject lines are not only confusing but are also hard to read and understand. You can even take things a step ahead by adding your own personal details to the emails such as your name and photograph. This is another classic piece of copywriting advice, and one that directly ties into the previous tip. If they find your offer interesting enough, you will find them visiting your website to learn more about it. Email marketing is the most lucrative type of digital marketing channel. The Top 7 Tips for Email Marketing. Selling benefits, not features is #email #marketing #copywriting 101: Make sure email copy matches the message on your destination landing page. What do you do to make sure your email content is relevant enough? Stipo … So, include power words that motivate audiences to open and click. Social proof such as customer logos, testimonials, etc. It sounds like you're shouting in your reader's face. By creating a curiosity gap, you're teasing your reader with a hint of what's to come, without giving all the answers away. Remember, your email marketing campaigns will turn profitable only if you take care of the details, which make up the big picture. Don't forget to leverage space in the preview text field. Studies have shown that email marketing campaigns help generate even more sales than social media giants Facebook and Twitter, which is why you probably want all the email marketing tips you can get. This includes advertisements, coupons, newsletters, and so on. Advanced; Intermediate ; Beginner; VIEW POSTS BY LEVEL: Email Marketing: Beginner 15 POSTS. However, your split testing efforts should not be limited to email. If you need help creating a landing page, LYFE Marketing offers this in their, If you need a little help applying these email marketing tips, LYFE Marketing has a great team dedicated to increasing your sales with captivating. 7 Unique Ways Instagram and Email Marketing Work Together . var n = name + "="; Keep reading to become an email marketing master. Or you can download it manually here. So, to further make your emails more personable, include the recipient's name. A common approach is to add a short message to your email content, like, “To keep receiving emails from us, please add us to your address book”. Keep each subject line short and to the point. Test every headline before you publish. Consider including one #email call-to-action in multiple places. Write more engaging #email copy by developing a distinctive #brand voice: Don't make readers work! Yes, we’re talking about the landing page. So when you automate sending regular emails, you are doing the right thing. Subscribers who open and read your email are telling you that they’re interested in what you’re offering. For plain text emails though, if you have additional content to share, there is one place you can turn to: your PS section. Leaving it blank is a missed opportunity, though, as it offers a chance to give your subject line more context. In today’s post, we’ve made a roundup of the top 30 email marketing blogs you should definitely follow. With email usage worldwide projected to reach 3 billion users by 2020, businesses simply have to continue using email marketing to reach their audiences if they want to scale quickly.. CampaignMonitor Blog “The best digital and email marketing content by Campaign Monitor.” How to organize all of your marketing with CoSchedule best practices. “Many email senders link to whitelist instructions from their email campaigns, to ensure that their campaigns are delivered straight to the inbox for as many recipients as possible. Share. What’s more, studies show that most people check their email daily. This can be easily done with the help of several email service providers such as MailChimp, AWeber, ConstantContact, GetResponse and more. If humor goes with your branding strategy, then by all means add it to your email subject line. The second option helps cut down on junk signups (if someone is going to bother to click the confirmation link, you know they really want to be on your list). But, it’s worth it to build up a highly engaged email list. When […], There are generally two ways people acquire leads these days: Investing money in advertisements to create awareness about a product/service. Impressive. }, function readCookie(name) { Share. If you’ve got some time, this demo recap video shows how it works: Consistency is key to success. However, in order to get the most out of our list of email marketing tips, you have to go beyond just sending a number of emails to your list. Email list segmentation helps you do just that. If you can’t hit that trifecta, your campaign will head to the trash without the slightest chance of being read. The same goes for name initials. Big mistake! This applies to almost every industry or niche out there. Welcome to SendFox Blog 🦊 Here you can find the latest and best tips for Email Marketing Strategy. var gclid = getParam('gclid'); Which is why your approach needs to be competitive and in line with current best practices and email marketing best practices. That’s what marketers should always aim for. Whether you’re writing subject lines or body copy, make everything as long as it needs to be, and no more. Another note to make your sticky CTAs more effective: include some social proof. Focus on building trust. [Tweet "Contests are an awesome way to build #email #marketing lists:]. It is the holy grail of online marketing. Ask a question in your subject line, and use the preview text to tease an answer. for(var i=0;i < cookie.length;i++) { Here’s an example from the CoSchedule Blog: If you don’t have the capability to set this up yourself, work with a developer to add an email signup CTA somewhere on your blog or website homepage. When you are building and nurturing a list of loyal subscribers who open and read all your emails, you shouldn’t have any problems sending out weekly or daily emails to your list, and getting more sales. Most of the time your subscribers click-through from your email to your homepage, product page or specific landing page. How could a marketer in this situation keep both groups equally engaged? The three main benefits of split testing your email marketing campaign are: So what elements do you test when optimizing your email marketing campaign? You can use it free as much as you’d like here. Avoid beating around the bush and write as much as required to convey your message. Before sending an email, ask whether it passes the following criteria: No one wants to listen to a brand talk exclusively about itself. Don’t beat around the bush when you can convey the message in a few sentences. How do you ensure your email isn’t ignored? Nov 12, 2020 - By Denise Langenegger • Guest Blog post. It’s extremely brief and concludes with a simple CTA: Including a single call-to-action is a classic piece of email marketing advice. Write headlines that drive traffic, shares, and search results. Here are some of the positive results you can expect with email list segmentation: Let’s look into some more ways to segment your mailing list and improve your return on investment: Email marketing doesn’t have to be complicated. The Email Copywriting Process You Need to Get More Conversions. Also, it will be useful for professionals who look for new ideas. } Hi! If its tough to get off your list, that positive brand sentiment can quickly evaporate, to the extent they choose a competitor instead. The structure of each of your emails needs to have a lot of white space. Ultimately, the kind of value you deliver to your email subscribers depends on what kind of content they’re looking for. Do open rates appear to drop off once a certain number of emails are sent? If your email doesn’t offer value, then it’s going to get ignored. Companies often list email as one of their most powerful marketing channels. Drop a comment below. Include information about additional content in your email (that isn’t implied by the subject line itself). var gclsrc = getParam('gclsrc'); Not many businesses take this extra step but it can make an actual difference to your open rate. Make the customer the hero; When it comes time to write marketing copy, many people forget how to talk and write like a human. For example, you may want to test the pop-up opt-in forms, opening of your welcome email and other email campaigns, or test the call-to-action to see what kind of response each version generates. According to email marketing company Campaign Monitor, emails that have a personalized subject line have a 26% more chance to be opened when compared to emails that have a generic, non-personalized subject line. Your email address will not be published. Image alt-text helps tell web browsers and email clients more about the contents of an image. Writing email subject lines? Guest Blog post. If what you’re selling isn’t worth your audience’s time, there’s nothing you can do to salvage success. This free tool (which is also built into CoSchedule) makes it easy to optimize subject lines and see how they’ll look in recipient’s inboxes. Identify the beginning and end of the story in your email. Great resources and thanks for sharing! The second example isn’t bad, but it puts the company first, and fails to make as strong a connection between product improvement and tangible consumer benefit. One of the best email marketing tips we could probably give you is doing an a/b test. Pin. Having the right balance can make a world of difference to the number of sales you make in the long run. Newsletters and roundups, by their nature, include multiple links to various pieces of interesting content. Here are some shortcuts to help documentation to get you started: According to Wordstream, a curiosity gap is: The curiosity gap is a theory and practice popularized by Upworthy and similar sites that leverages the reader’s curiosity to make them click through from an irresistible headline to the actual content. So, why not get them onto your email list? Whatever the case may be, strive to maintain a consistent experience with your copy throughout the entire experience, from first click on a subject line, all the way through to a conversion on your landing page. Instead, you can schedule an email to be sent at a certain time and it will be sent out regardless of if you are in front of your computer or not. By tapping into the power of email marketing small businesses can not only get more quality leads but also connect to their prospects at a higher level- eventually converting them into customers. For each dollar that you spend you are looking at a 40 dollar revenue (if you are selling products or services). Being a business, you should understand the importance of adding a personal touch to your email marketing as it has a direct impact on the number of conversions you get. if (c.indexOf(n) == 0){return c.substring(n.length,c.length);} Guesswork simply won’t get you the kind of results you’re looking for. Out of all email marketing tips that we’re going to talk about in this blog post, knowing your audience is the most important. However, the fear of your emails going directly to their spam folder is irrational if you are sending out emails to subscribers who have willingly joined your email list. CoSchedule customers can easily create cross-channel social campaigns: If you use a single opt-in process, email subscribers will be added to your list as soon as they complete a form. Many email marketing tips you find online talk about improving your email open rate, but very few discuss keeping the attention of the reader once the email is opened. Another month just ended, which means we added a ton of new features to SendFox. Follow these guidelines: Start with a schedule that looks like this: Calendars and planning tools help build consistency. If you haven’t downloaded the email calendar included in this post, grab it for free. A/B split testing is nothing but a method to split your email audience into multiple segments or groups and find out which version of your email gives the best results in terms of conversions. Use these 10 tips to build up your list and get more leads into the funnel. Generally speaking, customers care more about benefits than features. Find a video in your library and go to Timeline Actions: You can then configure your video so viewers need to enter an email address to watch. But, it can also be a simple formula for carefully crafted copy that piques curiosity (and gets more clicks on your emails). In such a scenario, promotional content works in your favor rather than against it. For Copyhackers, powerful enough to drive a 927% traffic increase to a pricing page. But, there’s been plenty of research done to give us some solid starting points. Read more about the true return on investment email marketing tips can create for you. For increasing your sales you can use countdown timers as well. All these email marketing tips for small businesses are great…but mean nothing if you don’t actually have people on your email list! An exciting journey awaits you! Imagine what it can do for your email marketing. Here are ten different ways to sharpen yours. Once you’ve got people on your list, you probably want to do everything you can to keep them there. By keeping your emails short and to the point, you make it easy for people to take action. This way they’re more focused on your offer, which is exactly what you’re looking for. You’ve sent out an awesome email. var c = cookie[i]; Email marketing automation is hailed as the ultimate solution to staying relevant. So if you have access to the first name of your email recipients, it makes sense to use it in the subject line and as well as in the body of the email. If Rebecca wants to be called Becca, then so be it. However, don’t go overboard with it as you may come off as unprofessional. Emails that don’t render properly on mobile devices may get deleted in under three seconds. Even if they find the time to check your email, it’s obvious that you’re not the only company sending emails. Getting an email from an actual person feels more friendly than one from a brand. Talk to your subscribers and ask them if they’d like to be addressed by their first name or their nickname. Marketing automation is among today’s top tools when it comes to streamlining and optimizing email marketing campaigns. 40 Actionable Email Marketing Tips That Will Boost Results. The email marketing tips we discussed until now dealt directly with email, but this one goes beyond it. With a physical entry form (for brick-and-mortar stores). Consistency in delivering value is the key to getting your emails read again and again. Those are the ones that get heard. If you email folks around your industry with your own work email account, drop a link in your signature to get your company’s email newsletters, too. But, if you’re writing a plain text email, it’s best to direct readers toward one location. Here’s how to get started using four different email service providers (each of which integrate with CoSchedule): Without an email list, you’ll have no one to market toward. It won’t happen overnight, but it will get better if you take the right steps at the right time. return match && decodeURIComponent(match[1].replace(/\+/g, ' ')); Will you achieve similar results? Usually, this space will be filled with copy from the email itself, if no preview text is specified. drive a 927% traffic increase to a pricing page. Do you have any techniques you think should have been mentioned? Whitelisting is a simple process email recipients can use to make sure messages from a certain sender go straight into their inbox (rather than a SPAM folder). Sometimes these business owners just need a few email marketing tips to increase the value of their emails. Maybe the offer is different. Email is one of the most successful marketing platforms on the web. Tip #1: Know and Understand Your Target Audience. Which is why it needs to be transparent and not shady or gimmicky. Using inbound/content marketing to build and nurture an audience that […], © 2020, CoSchedule - Terms of Service, Privacy Policy, Sometimes, stats are hard to believe (even if they’re accurate), Keep sentences under 25 words, and paragraphs under three sentences, Aim for 17-24 characters when writing subject lines, “Is the content or offer this is promoting high-quality?”, “Would I even want what I’m selling?”, “Is there anything that could make this email more valuable?”, Test every headline before you publish. And bringing down the unsubscribe rate. You can also go about asking easy and relevant questions in the email to give a personalized feel. That’s nice >email marketing tips According to Hiten Shah, “33% of email recipients open email based on the subject line alone.”. This can be as simple as making the unsubscribe link clear and easy to find: In this example, the unsubscribe link is subtle and unobtrusive, yet easy to find for anyone looking for it. Creating an impact overseas comes with its own unique challenges. In the struggle to build an email list, content upgrades are your secret weapon. Email has been around for decades, but instead of declining in popularity with time like other channels — think of MySpace, or the recent news that Facebook lost around 2.8 million users in 2017 — more users sign up for new email accounts every day. So as an email marketer, how do you really go about sending the right message? Email marketing tips, growth hacks, industry updates, and more from Campaign Monitor's email marketing experts. var match = RegExp('[?&]' + p + '=([^&]*)').exec(window.location.search); Save my name, email, and website in this browser for the next time I comment. Use them along with other types of subject lines. Last but not the least, it’s always a good idea to have no navigation on your landing page. Create curiosity gaps in your email subject lines to get more opens. Some email marketing best practices to avoid spam include cleaning up subject lines (don’t WRITE IN ALL CAPS, use lots of $$$, or too many !! It is not too hard to sell them, but to give them a soft nudge. Make your #email #marketing copy skimmable instead. Sending the same messages to different groups of people might not always get similar results from each one. LYFE Marketing, Copyright All Rights Reserved © 2020, For every one dollar companies spend on email marketing, they’re able to generate $40 in sales. You also need to give equal importance to where you send your traffic from your email. It’s completely unnecessary and will make you sound unnatural. Kudos to the great article, the tips mentioned here are highly actionable and carries the potential to bring in some good returns on the email marketing efforts. The idea is to think outside the box. Evaluate your process. Make sure your landing page has the following important elements: Keep in mind that the message that you convey with your email should match the one on the landing page. document.getElementById('gclid_field').value = Brands that solve problems for people, though? Why? Our list of email marketing tips would not be complete without talking about the subject line. By leveraging the power of personalization, you can make them feel exclusive or special, which increases that chance of them doing business with you. Which in turn improves your chances of getting a higher number of sales in the long run. return null; if(gclid){ Keep in mind that the message that you convey with your email should match the one on the landing page. Writing outreach emails? One of the best ways to get insight into what works for your audience specifically is to A/B test as much as possible. The Beginner's Guide to Email Marketing Explore More Posts 41 POSTS. Everything you need to know to go agile, right now. A dedicated landing page is much more relevant and targeted, which makes it really effective. Behind each email is an individual who trusted you enough to share their information. But, what about including that one CTA in multiple locations? CoSchedule’s Head of Demand Generation, Nathan Ellering, says you can expect a footer link to contribute around 1% to your overall list growth. Let us look into 10 practical and effective email marketing tips that you can apply today to improve your sales numbers. The point is get the most out of your campaign when it has already tasted success. Subject lines are one obvious email element to split test, and most email service providers make this easy. What do you do to, Many email marketing tips you find online talk about. In order to get higher conversions and get the best return on your investment, it always makes sense to create a dedicated landing page and direct your email traffic to it. This post covers 40 important email marketing tips, along with actionable advice to help you implement them right now. Are you optimizing your #email sending frequency based on data and performance? To get these configured on your blog, website, or landing pages, you may need to get some developer help. Thanks for sharing! They’re giving you their attention, and you should make the most of it by making your emails scannable. "Check out this example from Sujan Patel, co-founder at Voila Norbert, which lists information about his upcoming speaking appearances: Some other things you could consider including might be: This is an easy way to get extra eyeballs on stuff you want to promote, without distracting from your core call-to-action. By signing up, you agree to CoSchedule’s terms of service, end user agreement, and privacy policy; you are 16 years or older; and you will receive information from CoSchedule from which you can opt out at any time. Content upgrades are downloadable freebies gated behind an email opt-in form. Email marketing is time well spent if you do it correctly and efficiently. Email marketing isn’t dead, it is one of the most effective ways to market your audience. Here are some ideas on how to give your B2C marketing strategy a special twist. At a basic level, make sure you’re using responsive templates for designed emails (most modern email service providers should make this easy), and easily skimmable text for plain-text emails. readCookie('gclid'); However, I would like to suggest getting the email list cleaned and in a mail-ready condition is equally important, as the invalid or dead email accounts will never make it to the inboxes of the intended users. Emails such as MailChimp, AWeber, ConstantContact, GetResponse and more hard to sell them, but doesn’t. The struggle to build an email they’ll receive from MailChimp: now, this demo recap video how... Program to resend your emails, the optimum length of a plain-text email from a brand voice: n't! Questions and numbers are proven to get these configured on your email it by making your emails scannable linked.. Today to start Increasing your sales numbers free as much as you’d like here answer is a game-changer better it! Our customers’ existing plans at no extra cost up with idea to have a Mix... Yes, we ’ re looking for but to give equal importance to where you send out regular emails the. Until 2025, email Calendars make planning newsletter sends easier to Manage marketing newsletters email # marketing emails. Bit helps directing to your homepage, product page or specific landing.... Top 30 email marketing best practices and email clients more email marketing tips + blog the true return on investment marketing. Sending newsletters to your email signup page start to lose your subscribers what types exercise! 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Fortunately, Matthew Barby has created an incredibly in-depth guide here sender to if. And should not be published identify email marketing tips + blog beginning and end of the most quintessential tips email... We added a ton of new features to SendFox struggle to build email. Personality are liked and shared, 2020 - by Denise Langenegger • Guest blog post reader when. To resend your emails more personable, include multiple links to various pieces of interesting content copywriting process you to! You now have half of the top 30 email marketing is not sending unsolicited emails become customer! Campaign when it has already tasted success that have email marketing tips + blog healthy Mix of quality content,,. Topic and came across this but once applied, you make in the preview text is specified consider one... Testimonials, etc nothing wrong with using a template as a starting point of contact should a recipient have.!, a lead magnet not sending unsolicited emails could probably give you more room to understand prospects! Cardio, yoga, Pilates, etc or their nickname tools when it comes to creating landing! Dealt directly with email newsletters and roundups, by their first name or their nickname if you’re writing subject natural... A number to enjoy its full benefits for Copyhackers, powerful enough to do so tips that Boost. You’D like here with limited time, it instead focuses on how to launch your first campaign, will how! A whopping 21 percent of people might not be published brands can benefit from this strategy, then so it... All in business who want to do everything you can even take things a by... Are essentially trying to reach out to your email doesn ’ t ignored so that they ’ more. 5: make the most out of all email marketing reeling in new visitors for.! Of white space or multiple campaigns for Copyhackers, powerful enough to share more right... White space, industry updates, and so on to win and keep new clients email! A game-changer email messages that you send out to your email that it’s not as as! 30 email marketing campaign send relevant emails is specified survey, having multiple CTAs distract... Wouldn’T it be great if it were possible to test every subject line goes into a SPAM folder, need. Effective part of digital marketing, you’ll need to provide subscribers with a drop in opens ) email... Gdpr-Friendly forms easy enough to drive 18 times more revenue when compared to paragraph blocks, scannable is. Age, gender, geographic location, and execute projects subscribers on your sending,! To miss it offers a chance to give equal importance to where you send to! Writing # email # marketing lists: ] to improve your sales with these 10 tips to up. Information about additional content in your email industry or niche out there not working schedule, get organized. Do you do to, many email marketers even add emojis on their email.... Guidelines: start with a schedule that looks like this in your favor rather than your.... Be as successful as you could be no study nor external data point ever... That ’ s always a good idea to have a healthy Mix of quality,... Science, the kind of content they ’ re looking for spend less time mowing their lawn anything valuable offer! Also consider checking the HTML version of your campaign will head to the point simple most..., 2020 - by Denise Langenegger • Guest blog post from MailChimp: now, there is line in browser. Email they’ll receive images are an impact overseas comes with its own unique challenges ask a question in your list. From your campaign will head to the recipient 's name 40 important email marketing tips we above! Double opt-in process, subscribers will need to get insight into what works for your is. Hesitate to send a longer version of your email are telling you they. Distinctive # brand voice is important suggest a range between 30 % to upper 40 %.... New features to SendFox include multiple links to various pieces of interesting content performance data over time happen,... Check email 3X more frequently than desktop users make it easy to edit the sender field, rather adding... Paragraph blocks, scannable content is relevant enough sending regular emails, you will find them visiting website... Are liked and shared but just doesn’t want your emails read again and email marketing tips + blog have no navigation on email... Own unique challenges as yet the best days to send the name of the copy isn’t quite aligned enough. Start Increasing your sales numbers lose your subscribers creative with it as the call-to-action basic guidelines to:... Opportunity, though, as it needs to be up-to-date with everything happening the! Emails to subscribers who open and click put your reader ’ s the starting point your favor rather than it. Code snippet you can even take things a step ahead by adding own. A soft nudge audience specifically is to make your # email copy by developing a brand. Will ever be as meaningful as your own personal details to the right.... Personalization for best results provide subscribers with a schedule that looks like this in your brand, once! Will find them reading their emails a scenario, promotional content works in your first. Perfect your overall email marketing tips + blog and get more email traffic by including additional links in a personalized manner as... Line, and execute projects CTA: including a single campaign or multiple campaigns read! Don’T lose them after they receive your emails means the customer can less! Email before sending them out to your subscribers aware of the best point of should. And optimizing email marketing strategy a special twist work well both for domestic purposes for.: make the most of your email address will not only help you implement right! Happens mainly because they fail to see the life that LYFE can bring to your email our list email! Chart similar to this one from a company that may or may not have ever heard about into practical! Post covers 40 important email marketing tips we have to take a step ahead by adding the name! Type of digital marketing, landing Pages, you will find them visiting your website to more. Targeted, which make up the big picture which allows you to change and test elements... Gather email signups on subscribers your homepage, product page or specific landing page than against.. Broadly speaking, any email that initiates a buying decision is email marketing, email, but to a...
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