Learning points from Emma’s welcome email about her free course: Tammy @ Jam & Scone’s welcome email can be found on slide 15. For more information, check out our privacy policy. “But enough about me! For example: j.smith@apple.com. Consider talking about your why – i.e.why you started your blog. In my last post, we talked about how you can create the perfect welcome email. Would it be okay for me to reach out next week to share those ideas with you? A blog newsletter is an email to notify subscribers you’ve published a new blog post. motherhooddiaries.com. I recently came to know about Ana from The She Approach! It starts with the subject line, which is usually a play on words or a clever one-liner on the top news of the day. The writing gives off the vibe of real, down-to-earth business advice -- without the fluffy stuff. We're committed to your privacy. Hire professional content staff. To help bring great content to the surface, Medium uses email newsletters. See all integrations. "It'll have everything our customers care about, all in one place," they rationalize. Acciyo's editorial team handpicks great news stories that they believe deserve "front-page love" but are being beaten out by an "infinite scroll of breaking headlines" — stories that range from how investors are profiting from emergency room bills, to how one Mexican company turned prickly pear into sustainable fuel.What I love most about Below the Fold is not just that I get to read super interesting stories that would be hard to find on my own, but that the mission behind their newsletter is unique and creates new value for their readers. In my last post, we talked about how you can create the perfect welcome email. Not only is their newsletter a great mix of content, but I also love the nice balance between images and text, making it easy to read and mobile-friendly. From their attractive and minimal layout to their concise copy and helpful information, this is a great example of a newsletter that gives subscribers quick information in an easily scannable format. You use this attention to introduce yourself and guide people towards relevant resources on your blog. Success! They become an uninteresting mush of content people automatically ignore, archive, delete, or straight up unsubscribe from. - My latest blog content
The result? State the purpose of your email clearly so a person can understand why you’re emailing them and how they can help. Finally, the minimalist design is fantastic. Different businesses have different ways of setting these up, so it really depends on the company in that regard. To start an email list you need to sign up to an email service provider and you need an email address. This is something I cover in Ready Set MailChimp for Bloggers course. Organizing a newsletter in this way helps ensure that you're serving the distinct needs of your audience without it being too confusing. In addition, its design is easy to digest, despite being so graphic-intense. However, if you work for an ecommerce company that sells workout gear, you might find a round-up of blog posts doesn't resonate with your audience. Unfortunately, that CTA had the wrong link. You can tell he's a great writer. I do suggest you get a domain specific email address. And after I open this newsletter every day, I end up going to visit several Medium posts without fail. i want the free course! After Rachel, our marketing intern, abandoned her cart while researching a post, she got an email informing her—both, in the subject line and the body—that Proven had, “reserved her spot in the queue.” Take a look at the following 18 newsletters that knocked it out of the park, and consider using some of their design elements as inspiration for your own. GiovannaFletcher.com. Below, we’ve included 30+ email campaign examples along with additional information on: who sent them, what the email campaign is about, and why they’re so good. )Part 2: 10 Welcome Email Examples From Top Blogging ExpertsPart 3: How to Create a Killer Welcome Email Series (Full Tutorial + Templates!). Get inspired with these 21 email marketing examples from brands like Nike, Microsoft, Starbucks, and more. The newsletter consists of the editor's picks from all the amazing content their community members have shared. "Click here to shop" or "Click here to read"), Test the length of your newsletter to ensure it's not too short or too long for your audience. This is the ultimate SaaS newsletter, from a guy that kind of knows a thing or two about SaaS. If you've decided that you want to start an email newsletter, or you want to revamp one that's not performing well, keep on reading. The welcome email should make the service or app clear as a bell and make the next interaction option really clear and valuable. Learning points from Bob’s welcome email: You can view Emma Drew‘s welcome email on slides 12 – 14. ← Back to blog. Check out my. So here goes. The purpose of the text is to help the message bypass traditional email filters. Controversial/Shocking Email Subject Lines. And when it comes to more complex news topics (think: Brexit or the Cannes Film Festival), they'll cover the most recent updates but link to their Skimm Guides, located on their website. If you wonder how outstanding e-commerce brands are achieving email marketing success day after day, then keep reading.. From world-class copywriting to eye-catching design, I’ve gathered the nine best email marketing examples I’ve seen to inspire your future email … Direct new subscriber to relevant resources on your blog to add value immediately. Today, we’ll be looking at welcome email examples from top blogging experts and learn from the pros! - My FREE 7 Day Turbo Your Traffic + Email List Starter Course that has doubled the audience of many of my subscribers. Part 2: 10 Welcome Email Examples From Top Blogging Experts Part 3: How to Create a Killer Welcome Email Series (Full Tutorial + Templates!) This. Because of the way that Medium uses colors and section dividers, they're able to give you a ton of content in one email without it feeling overwhelming. The email below offers movie suggestions for the weekend, making it a well-timed newsletter if it lands in your inbox on Friday afternoon. "We’ve built something we hope will connect you to the best the web has to offer -- all its weirdness and beauty and diversity and ambition," reads the website. Giovanna is a writer, blogger, vlogger and mum. "10 Best Vacation Spots of 2020" if you work for a Travel publication), Behind-the-scenes at your company, or interviews with company executives, FAQ (Frequently Asked Questions) and answers, Upcoming webinars, or recordings of past webinars, Text (use same text throughout), company logo, and icons, Make the CTA clear and obvious — and just have one (i.e. A while back our friends at Really Good Emails sent out an email that started like this: SL: Work that template. Following the seasonal product offerings at the top of the email, the company offers trainings to help educate readers on its new products and blog posts for even more insight into the outdoor lifestyle. -- which makes it easily scannable. best, [name] Real-world example: This email from Really B2B goes one step further by offering a phone number to discuss the topic related to the download—a great opportunity to turn a subscriber into a customer: 6. Although they have a business blog and a podcast, what makes Fizzle's newsletter unique is that the email content is independent from those other content assets. If you are looking to learn how to write a welcome email well, please check out the post: How to Write the Perfect Welcome Email (Printable Template Included!). We hope these email marketing campaign examples will give you new ideas to improve your own email campaign. From slides 1 – 3, you will be able to view my welcome email. The way it distills potentially overwhelming information is by bucketing content into sections. This article is part 2 of 3 of my welcome email series. And it uses the below email newsletter as part of its customer retention strategy. Doing so shows respect, build trusts, and, if done correctly, can leave someone in suspense. Free and premium plans, Content management system software. As Pell describes it, "Each morning I visit about fifty news sites and from that swirling nightmare of information quicksand, I pluck the top ten most fascinating items of the day, which I deliver with a fast, pithy wit that will make your computer device vibrate with delight.". Part 1: How to Write the Perfect Welcome Email (Printable Template Included! First, a warm-up Giving Tuesday email to loyal supporters Many marketers don't frequent Hacker News, but they should still check out this hand-picked curation of the social network's top stories of the day. Below the Fold is a weekly newsletter (from Acciyo) that surfaces important and interesting stories that simply aren't making headlines due to the crowded, never-ending news cycle we all experience day in and day out. MailBakery – designing and coding beautiful emails since 2010. However, it’s more directly branded (it is the PlayStation Blog, after all). The following examples portray the four major steps to adhere to when planning a successful Giving Tuesday email campaign. Some of their most engaged sends are weeks where one story dominates coverage, preventing other important stories from reaching people. All of that mumbo-jumbo is there to try to help emails get around spam filters. (yes, the full stop is part of the brand name) is another great newsletter for finding -- and sharing -- the best and most entertaining content on the web. It's a daily roundup of what's happened in the news in short, punch paragraphs. Members are allowed to share one, single link every day -- presumably the best content they find the entire day. There are a lot of creative things you can do with images in your emails, from designing your own custom graphics to creating animated GIFs. The task of this email is to entice people to click through: Promise how a blog post will help achieve their aims, transform their lives or solve a problem Use this site only if you are happy with it :), 10 Welcome Email Examples From Top Blogging Experts, List Building 101: How to Build An Email List That Makes Money (Cheatsheet Included), Why Building an Email List is a MUST for Your Blog & Business, Why I Switched to Using Convertkit As My Email Service Provider, Newsletter Content Ideas To Send & Engage Your Subscribers, 10 Game-Changing Strategies I Used To Create an Irresistible Lead Magnet/ Freebie That Got Me 711 Downloads in 3 Months, Get More Subscribers: 6 Hotspots To Place Your Email Opt-in Boxes, The Hello Bar Alternative: How I Got 196 New Subscribers With Just 15 Minutes of Work, 31 Content Upgrade Ideas For Your Blog (With real examples! Her blog content is mainly about her life as a mother and a wife. While the content of the emails is certainly interesting, I'm especially digging the design. We’ll look at 10 top experts and “spy” into how their welcome emails are like! With careful planning, email can be a highly effective way to communicate with your audience. This one requires a little setup. 24. Even though newsletters are one of the most common types of emails to send, they are actually some of the hardest to do right. Premium plans, Connect your favorite apps to HubSpot. Connects new subscribers to your Facebook group so that they can get connected to your community. Choose your own domain. text CTA. Some have exceptional design, some have exceptional copy, some have exceptional calls-to-action ... but all are exceptional at solving for their subscribers' needs. Whew, we sure have learnt a lot of welcome email tips in this post! And one more thing to keep in mind… When we talk about successful and popular blogs, we’re aren’t talking about websites like Huffington Post, Forbes, and Buzzfeed that are backed by huge media companies. Plus, they offer both a daily and a weekly version of the digest, allowing users to opt in for the email frequency they feel most comfortable with. You need to write emails that get opened, clicked and remembered—every single time.. Learning points from Ruth Soukup’s welcome email example (I will not repeat what has already been mentioned): You can view Allison Lindstrom‘s welcome email for her Blogging To Win course on slides 7 & 8. Hi [Customer name], It’s great to have you here, thanks for choosing us! Did you notice something else about this newsletter? hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '20aa1557-f54e-4dac-ad9d-52d0af5c68e3', {}); And while all of those things may become true for a few lucky individuals, lots of email newsletters flop. If you're looking to lower the barrier between your company and your audience, consider using language that is friendly and inviting, not buttoned-up and jargony. Type: Follow-up ), Need more Subscribers? 10 Giving Tuesday Email Examples to Inspire Your 2020 Campaign. We hope these examples gave you some quality inspiration so you can create newsletters your subscribers love to get in their inboxes. Free and premium plans, Customer service software. HubSpot also recommends this email marketing examples lookbook. They do a great job balancing their own content with external sources, and the stories they choose are always really high quality. Monica from Redefining Mom has a great welcome email for her Pinterest free course, which can be found on slides 9 & 10. This is the case of someone who is self employed and are trying to build your own blog, but if you work for or own a company, your business email address will be connected to said company. so that they are more likely to open your future emails, Point new subscribers to various resources that are related to the end-goal that your free course will achieve (Want to start your blog? For instance, you might want to create a colorful, attention-grabbing newsletter if it largely focuses on visuals of new products — alternatively, if it's a round-up of recent blog posts, perhaps you try a more minimalist look to mimic the appearance of a letter. For example: I would like to invite you to speak at our annual developer conference. But not everyone is struggling. Now check your email to confirm your subscription. Also evidenced with our newsletter email examples below, your newsletter email doesn’t just have to be about a promotion, sale, or product. If you're looking for general email newsletter inspiration, you're in luck. We use cookies to ensure that we give you the best experience on our website. Your email address will not be published. Your company's newsletter should be a true reflection of your brand. 8 Creative Announcement Email Examples And Templates. If you're a HubSpot customer, you'll have a bunch of pre-made templates in the email tool. Look at what news sites in your industry do, then emulate them. September 3, 2019 September 3, 2019 Dimitris Tsapis. (Bonus: Check out the delightful microcopy in the top right-hand corner.). For those who'd rather read news like this in a mobile app, the NextDraft app is free in Apple's app store. Subscribers also have the option of signing up for a custom newsletter, which includes the editor's picks and a custom feed from curators they can pick and choose. Examples of Blogs – Inspiration for New Bloggers. In other words, it's written entirely for their subscribers. The copywriting style makes the newsletter unique and appealing, too: It's casual, honest, and written like the author is writing to a friend. It was just a welcome email that I sent out to all my subscribers, you know, just because I had to. If you want to stay up on what's happening in the world and have some delightful writing delivered to your inbox first thing in the morning, look no further than TheSkimm. The homepage of the website contains 11 important points in his life, from family, history of … Fizzle's newsletter is aimed at entrepreneurs who want weekly tips on building a business sent directly to their inbox and all in the email itself. EmailMonday Blog. I found this interesting analytical paper written by the Warillow Group on the declining effectiveness of e-newsletters and the inevitable rise of RSS as its replacement through Brent Leary's post at businesstechnologyradio.com . NextDraft is a daily email written by a man named Dave Pell, which is a curation of the best web content of the day. Best, John Doe Why It Works: Getting permission is intriguing because nobody else does it. ), 50 Top Blogging Quotes For Your Blog & Business ». Ruth Soukup‘s welcome email can be found on slides 4 – 6. It's dedicated entirely to runners. His copywriting is one of my favorite things about the newsletter. Your email address will not be published. Email newsletters can include a weekly round-up of blog posts, case studies regarding your product or service, upcoming company events and webinars, or even a behind-the-scenes look at your company. There are a few best practices, however, you can employ to ensure your design is up-to-par. Rather than assuming that the reader is going to make it to a social sharing option at the bottom of the newsletter, Pell provides them with multiple opportunities throughout. Publishing on the site has really picked up in the past few years, and nowadays, there are a ton of people publishing posts on the site every day. Marketing automation software. You saw cool email sequence examples and it's time to create your own campaign! Convince & Convert Blog “#1 Content marketing blog in the world” Example 1: Hi [Customer name]! If you used the process I outline in Step 2 to setup your blog, you can create personalized email addresses for no additional charge. "Our list will be different -- people will actually look forward to getting our newsletter," they argue. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '05a9885a-6173-4c64-8598-99503d911640', {}); Originally published Apr 6, 2020 11:00:00 AM, updated June 24 2020. For even more help with writing warm follow-up emails to leads and clients, read our blog How to Write a Warm Follow-Up Email [Examples Included]. Of course, you'll want to A/B test whichever design(s) you choose, to ensure they resonate with your audience. Medium is a blog-publishing platform that has been continuously building momentum since its launch in 2012. Shah does this by breaking the list of curated posts into different sections -- Business, Product, Marketing Growth, Tip of the Week, etc. From slides 20 – 22, you will be able to view her welcome email. Every day, there are nearly 306 billion emails sent and received worldwide. At the same time, it's written with clear headers and sub-headers to break it up, and the important stuff is bolded, making for easy skimming. A great welcome email example is the “How Can I Help You?” email. In fact, the folks who write it call it an "interestingness digest." For your own email marketing, TheSkimm is the place to go if you're looking for writing inspiration or for emails without much visual content. It’s not rocket science; it’s just good manners. Bit of Momsense. General Assembly, an organization that helps expand professionals' skill sets, likes to employ tactics like these in their newsletter. Learning points from this welcome email example: Click Here to Download Your Printable Graphic Of The Perfect Welcome Email That You Should Be Sending Your Subscribers…. This is evident from the fact that welcome emails have an open rate of 91.4%. In the live email, that was a real countdown timer. See your first steps. 1. "Since we're only sending it once a month, it'll be a breeze to put together," they say. Please share this if you like it! They do a great job of communicating a mission that truly differentiates them and creates value readers won't get anywhere else. « How to Write the Perfect Welcome Email (Printable Template Included! 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'Re still unsure about your why – i.e.why you started your blog our conversation happens the. These 21 email marketing, sales, and the stories they choose are always high! Up the newsletter is an email marketing testing company would have great emails... and Litmus does. The text is to help emails get around spam filters 2: welcome [. A very personal introduction content into sections of Grantland -- presumably the best content they find the day.: have you here, thanks for choosing us they say are always really high quality phenom! ' way ” is a writer, blogger, vlogger and mum email I. Content for the weekend, making it a well-timed newsletter if it lands in your industry do, then them..., vlogger and mum areas like tech and politics you get a domain specific email address 's success in! 10 Giving Tuesday email examples will give you the best experience on our website Medium right. And services slides 1 – 3, you 'll want to A/B test whichever blog email examples ( )...